Jen Goodwin | UI/UX Designer

At, many of the projects include designing simple, innovative and user-friendly solutions for web and mobile. Using my skills in UI/UX design and web design, I am able to make a consistent user experience on web and mobile, which allows the customer to continue down the purchase funnel.

For page redesigns, I begin sketching out wireframes, then I transfer that information into Photoshop and begin adding the visual elements of the page. Next, I put the whole experience in InVision to have a functioning prototype to review. Once the project goes live, I conduct User Acceptance Testing (UAT) and provide feedback in a clean, orderly manner.

A majority of the image solutions for various pages require a heavy amount of graphic design and composition to add a friendly atmosphere to the products. Working with minimal product imagery, I am able to take the image and place it in an environment that is pleasing to the customer. 

Many technological improvements have been launched successfully with my involvement: Buy Online, Pick Up In Store, a new Store Locator experience, launch of a Digital Invitation platform, and the new look and feel of the Halloween City website.